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AletheKinetics


Truth in motion transforms life

The term "AletheKinetics" is derived from the two Greek words Aletheia (truth) and Kinetic (movement): thus, the movement or action of truth being revealed, or the process by which truth is actively uncovered and applied. It suggests a dynamic, intentional pursuit of truth that leads to transformation—whether in thinking, personal growth, or practical application in business, leadership, or faith. 


In 2009, I was part of a group that was asked to connect Scripture to Ray Dalio's 200 or so principles to scripture. If I remember correctly, there were 4 of us involved in the project, and though I don't know that we ever finished it, the one plus year-long project made an impact. I'd already been involved in other "connecting Scripture" exercises, doing that with Dalio's principles and others were a bit different.


For one, I started thinking deeper about my own principles, how well I had them defined, and how was I living/practicing my . This page is a bit of a brain-dump about my Principles and that process (the alethekinetics).


Definition: A principle is a fundamental truth or guideline that helps shape decision-making, behavior, and actions. It serves as a foundational rule that remains consistent across different situations. Principles provide clarity and direction, acting as a compass for how to navigate challenges, make choices, and achieve goals.


In a world that constantly shifts, principles serve as our anchors. They are not just ideas or preferences but deep-rooted truths that guide our actions, decisions, and interactions. Whether in business, personal growth, or faith, principles are the foundation upon which we build a life of integrity, purpose, and lasting impact.


Principles are not rules; they are enduring truths (alethes). Unlike strategies or tactics, which may change based on circumstances, principles remain constant. They define who we are, what we stand for, and how we operate.


Stephen Covey described principles as “natural laws” that govern effectiveness. John Maxwell emphasizes that principles are the “why” behind leadership, shaping character and influencing those we lead. In the Bible, Proverbs 4:7 reminds us, “The beginning of wisdom is this: Get wisdom, and whatever you get, get insight.” Principles provide that wisdom.


Principles matter because...


  1. They Outlast Circumstances – Tactics shift, but principles endure. A principle-based life withstands uncertainty.
  2. They Provide Clarity – In decision-making, principles cut through the noise, offering a clear path.
  3. They Strengthen Integrity – When we operate from principles, our actions align with our values.
  4. They Scale Leadership – Principles create consistency, allowing others to trust and follow with confidence.
  5. They Shape Legacy – Businesses rise and fall, but principles define the impact we leave behind.


In entrepreneurship, principles determine how we lead, build, and serve. Without them, businesses drift, reacting to trends rather than driving meaningful change. EOS (Entrepreneurial Operating System) helps businesses clarify core values, ensuring that daily operations align with timeless principles.


For example, one of my guiding business principles is "Build yourself out in front of your business." This means leading with vision rather than being consumed by operations. Another is "Achieve more with less", focusing on impact over activity.


Principles are not just for business; they shape how we engage in relationships, faith, and personal growth. A principle I hold to in life is "Move towards Your Why." This keeps me focused on purpose rather than distractions.


The key is not just identifying principles but integrating them into daily practice. This is where AletheKinetics—the discipline of living out these truths—becomes essential. It’s one thing to know a principle; it’s another to embody it.


Take a moment to reflect on what principles guide you:


  • What principles are non-negotiable in your life and work?
  • How do they influence your decisions?
  • Are you living in alignment with them?


The strength of our principles determines the strength of our impact. When we lead with principles, we build businesses that last, relationships that thrive, and lives that reflect what truly matters.


My ALETHEKINeTICS

The idea is that I use these principles to guide how truth is applied across all areas of my life and work.

Prayer as the 1st Strategy

Build yourself out in front

Prayer as the 1st Strategy

Rather than a last resort, prayer is the starting point for everything, including decision-making and problem-solving.

Always be Intentional

Build yourself out in front

Prayer as the 1st Strategy

You'll be the same 5 years from now as you now, except for the the people you associate with, the books you read, and what you watch and listen to - Zig Ziglar

Build yourself out in front

Build yourself out in front

Build yourself out in front

Always be building yourself and your business (if you have one) out in front of where you are. Pausing is ok, but stopping will be disastrous. 

Potential, not Performance

Potential, not Performance

Build yourself out in front

Focusing on potential raises capacity. Potential is always greater than performance.

Don't Waste the Struggle

Potential, not Performance

Don't Waste the Struggle

The struggle is part of the journey. If you waste it, you'll just have to repeat it. 

Don't Waste Handshakes

Potential, not Performance

Don't Waste the Struggle

Meeting people is more than shaking hands, but it starts with a good handshake.

In Sales, Track Lead Metrics

Always Be Moving Towards Your Why

In Sales, Track Lead Metrics

Focus on what drives results rather than just results.

What If You Did?

Always Be Moving Towards Your Why

In Sales, Track Lead Metrics

It's the sign of intelligence when one can entertain another's ideas without having to own them.

Always Be Moving Towards Your Why

Always Be Moving Towards Your Why

Always Be Moving Towards Your Why

Keep your activities aligned with your calling and purpose.

Rely on Thinking, Not Thoughts

Rely on Thinking, Not Thoughts

Rely on Thinking, Not Thoughts

Our thoughts are stuck in our comfort zone, rely on thinking right by developing a good thinking model.

Act On What Your Can Control

Rely on Thinking, Not Thoughts

Rely on Thinking, Not Thoughts

Focus on what you can influence, not on the circumstances

Stay Out of the Norms

Rely on Thinking, Not Thoughts

Stay Out of the Norms

Avoid mediocrity and conventional ways of doing things. They can be traps.

Hurt Every Day

Achieve More With Less

Stay Out of the Norms

If I'm not sore today it's because I didn't do enough yesterday.

Achieve More With Less

Achieve More With Less

Achieve More With Less

Be Efficient, but have Impact. And remember, efficiency isn't always best.

Pause Often

Achieve More With Less

Achieve More With Less

Take time to evaluate your actions, thoughts, and decisions in light of your purpose and calling.

Growth Thrives in the Right Environment

Growth Thrives in the Right Environment

Growth Thrives in the Right Environment

Surround yourself with people who remind you more of your future than your past. - Dan Sullivan

Be Younger Everyday

Growth Thrives in the Right Environment

Growth Thrives in the Right Environment

The secret to a long and healthy life is to stop being an old person-at any age - Chris Crowly and Henry Lodge, Younger Next Year (book)

Onward and Upward

Growth Thrives in the Right Environment

Onward and Upward

Seek the things that are above, where Christ is, seated at the right hand of God - Colossians 3: 1b

Be Discerning

Don't Get Hung Up on Logic

Onward and Upward

The unexamined life is not worth living - Socrates

Be Efficient + Effective

Don't Get Hung Up on Logic

Don't Get Hung Up on Logic

Efficiency is doing things right; effectiveness is doing the right things — Peter Drucker

Don't Get Hung Up on Logic

Don't Get Hung Up on Logic

Don't Get Hung Up on Logic

The part of the brain that thinks logically becomes more active with aging. The creative part, less active. But it's not genetic. Ask questions. Feed creativity.

Don't Stop Hurting

Eat More, Move Less

Don't Stop Hurting

If I don't hurt today, it's because I didn't do enough yesterday 

Write It Down

Eat More, Move Less

Don't Stop Hurting

Ideas are like slippery fish, they need to be gaffed with a tip of a pencil - Earl Nightingale

Eat More, Move Less

Eat More, Move Less

Achieve More with Less

Other things matter, but it starts with this

Achieve More with Less

Achieve More with Less

Achieve More with Less

Focus on efficiency, effectiveness, and essentialism in work and life.

More

Achieve More with Less

More

Coming Daily 

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